Great post at Forbes from IAVA Founder and Executive Director Paul Rieckhoff entitled "Camo is the Next Pink". His goal at IAVA - the Iraq and Afghanistan Veterans of America - is to dramatically increase awareness of Veterans issues. IAVA already is a great resource for GI Bill information and they are a leading advocate for Senate Bill 3447 - the Post 9/11 GI Bill change legislation currently stalled in Congress.
His point is that there is Pink everywhere to increase awareness of breast cancer and that issue has gone from being ignored to becoming one of the best known 'brands' in America. Camo in support of Veterans should be just as important.
From his post:
"Ultimately, the daunting “Veterans Issue” can be broken down and owned. If scholarships are it, call the Pat Tillman Foundation. Green jobs training for vets? Reach out to Veterans Green Jobs. Support for families who lost a loved one? Reach out to the Tragedy Assistance Program for Survivors. This is more than charity. It’s an investment in a generation of dynamic American leaders-our country’s next “Greatest Generation.”"
We should all work towards making Camo the next Pink! A worthy goal so that we can really, truly, thank and honor Veterans.